Search Engine Optimization is at the heart of modern marketing processes because of the way that people research companies and products in the twenty first century. SEO brings about half of your online traffic and using it to its maximum effect requires a lot of understanding of practices and knowing how to measure your results and apply changes where required. No one knows exactly what works, it is never published by a search engine. It all relies on trial and error and a thorough knowledge of what the current trends and requirements are. An SEO expert is basically a person who has knowledge and researches new strategies and techniques, is willing to try and see what improves visibility and is able to analyze what has worked and when.
I believe it is fair to say that anyone can become an SEO expert if they are willing to build on their expertise and have the patience to persevere with the trial and error nature of the work. So, what should you do first. Well why not Google some starter guides, they will give you a fabulous introduction to the field, they will give you help on how to improve your rankings and measure this. There are also some fantastic online blogs and publications which will help you get to grips with the current trends and developments in SEO work. They will offer step by step beginners guides and get you off to a flying start.
Be careful not to get too bogged down though, with all of the content available it would easily be possible to read for half of the day, leaving you no time to do any work or trial and error website research. Once you have grasped the basics, half an hour each day will be enough to keep you up to speed with any new findings. Focus on the headlines and the major changes from the major players
Be prepared to be at one with the statistics, Google Analytics needs to be mentioned as the base to find out how you can value your site and what you can do to improve it, in terms of visibility. It will teach you about behavior patterns and demographics as well as all of the metrics that will ensure your future success.
So, how will you promote yourself in a sea of other SEO specialists? One way to do this is to register to and pass a certified course. It will offer you more guidance and knowledge as you go along but will also give you that valuable piece of paper that you can use to showcase and market your own talents.
Where you go from there will be dependant on your willingness to learn and persistence and commitment to your aim. Other key factors that may help you are an understanding of basic HTML, meta tagging and the willingness to keep on learning. Lend your services to a local website for a non-charitable organization or a non-IT literate organization and as well as helping them out and getting a good name for yourself you can also use their website as a valuable learning tool for your trial and error methodology.