Top Reputation Management consultant reviews the effect of online presence on the current working world where your online reputation can make or break you; this can be as an individual but especially as a business or service provider.
There are some very interesting statistics on this the first one being that every new star on your yelp rating can increase your profits buy five to ten percent! Everyone turns to google or other internet browsers their trusty sidekick to decide who will do that important garage conversion for them, where and who should they book their next holiday with or who will solve their bat problem! Basically, anything that we may need or want can start with an online search. When it really is this significant to your success there is no excuse for ignoring it.
The statistics show that
- Ninety percent of potential customers will read online reviews before asking about your services or buying your product.
- 84% of people trust an online review as much as they would word of mouth, which is a scary concept when you think about who could make a review.
- Over two thirds of Yelp users, will turn to it to make their purchasing decisions
- Less than ten percent of adults do not use the web on a regular basis
- Fifty percent of adults google themselves on a regular basis
- 93% of researchers don’t go past the first page of search hits
- 40% of companies will lose business if they find a negative review on the first page of search results
- Four or more negative articles is likely to lose you up to three quarters of your potential customers
As highlighted many times above the impact of bad press online is enormous. It isn’t always justified either a disgruntled lover or a previous employer can choose to ruin your online reputation and thus ruin your business. A bad reputation can also cost you more to hire staff they will also google you when agreeing to work with you and they can want up to 10% more to work for you if you have a bad online reputation.
The other side of this is that employers can check out their potential new staff. Seventy percent of employers or HR departments are thought to do this which is a 50 percent increase over the last 10 years. It is believed that online reputation in one way or another will affect your future careers including being hired for a role. 70 percent of US recruiters and HR professionals surveyed stated that they have discounted candidates based on their online reputation. This leads over ninety percent of recruiters to trust that this will only become more prevalent and that if you don’t have a strong online presence a competitor might, and they might be chosen for a job on this basis. Almost sixty percent of HR professionals and recruiters interviewed said they have discounted people who did not have an online presence; surely you do not want to be one of the people in that statistic.